Creating products that matter to millions.Creating products that matter to millions.

I lead, stay close to the craft and focus on the details that turn functional products into memorable ones.I lead, stay close to the craft and focus on the details that turn functional products into memorable ones.

I worked across mobile, in-car experiences and electrification. Moving between strategic direction and hands-on design. My role was often less about designing a single feature and more about making disconnected parts of a complex ecosystem feel like one product.

I shaped product and UX direction while developing the design system and helping establish a new brand expression. The focus was on creating a cohesive product experience and scalable design foundations that could evolve with a rapidly growing business across markets.

Elfcare is building a new kind of preventative health service. I joined early, working across brand, UX and UI to help turn the idea into a tangible product.